Growth & Strategy Consultancy

We help founders build brands that last.

IDC partners with ambitious brands—cafes, startups, enterprises—to craft strategies that drive sustainable growth and operational profitability.

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Trusted by founders across industries

Beans of Nirvana Tribes Coffee Sonotel Hotels Wedlock Resort IIM Kozhikode Alumni Cell

Who We Are

A collective built on expertise, driven by partnership.

IDC is a collective of professionals from IIT backgrounds, designers, marketers, and growth strategists who work closely with founders to help brands scale sustainably and become operationally profitable.

We're not an agency that hands off work. We're partners who sit with you, understand your vision, and build strategies that align with your long-term goals.

Every engagement begins with listening—to your challenges, your market, and your ambitions. From there, we craft solutions that are practical, measurable, and built for the real world.

01

Founder-First Approach

We align with your vision and work as an extension of your team, not a detached vendor.

02

Strategy Over Tactics

We focus on sustainable growth frameworks rather than short-term gains that don't last.

03

Operational Excellence

Every recommendation is grounded in practical execution and measurable outcomes.

What We Do

Comprehensive growth services, tailored to your stage.

From brand foundation to market expansion, we provide end-to-end strategic support.

Brand Strategy & Ideation

Foundational work that defines your brand's positioning, voice, and market differentiation.

Storytelling-Led Social Media

Content strategies that build authentic connections and drive meaningful engagement.

Influencer Marketing

Access to our in-house platform connecting you with the right voices for your brand.

Website Development & SEO

Digital presence that converts visitors into customers, optimized for search and user experience.

Performance Marketing

Data-driven Meta & Google Ads campaigns that deliver measurable ROI and scale efficiently.

Retention & Loyalty Programs

Systems that turn one-time customers into repeat buyers and brand advocates.

Offline Marketing Design

Menus, pamphlets, booklets, and collateral that extend your brand into the physical world.

Customer & Competitor Analysis

Deep market insights that inform strategy and uncover growth opportunities.

Our Work

Brands we've partnered with.

Real results for real businesses. Here's how we've helped founders achieve their goals.

Café & Hospitality

Beans of Nirvana

Transformed brand storytelling, implemented a loyalty program, and increased daily footfall through strategic local marketing initiatives.

  • Storytelling
  • Loyalty Programs
  • Footfall Strategy
BON
Coffee Brand

Tribes Coffee

Built a compelling social media presence and executed targeted Meta advertising campaigns that drove brand awareness and customer acquisition.

  • Social Media
  • Meta Ads
  • Brand Awareness
TC
Hospitality

Sonotel Hotels

Developed comprehensive branding strategy and outreach programs that positioned Sonotel as a premium hospitality choice in their market.

  • Branding
  • Outreach
  • Market Positioning
SH
Wedding & Events

Wedlock Resort

Created distinctive wedding branding and digital invitation cards that elevated their positioning in the premium wedding venue market.

  • Wedding Branding
  • Digital Cards
  • Premium Positioning
WR
Education & Institution

IIM Kozhikode Alumni Cell

Designed cohesive branding identity and logo that reflects the prestige and values of one of India's premier management institutions.

  • Logo Design
  • Brand Identity
  • Institutional Branding
IIMK

Why IDC

What makes us different.

IIT Pedigree

Our team brings analytical rigor and problem-solving excellence from India's premier technical institutions.

Long-Term Partnership

We're not interested in one-off projects. We build relationships that grow with your business.

Full-Stack Capability

From strategy to execution, from digital to offline—one partner for all your growth needs.

In-House Platforms

Proprietary tools for influencer marketing and analytics that give you a competitive edge.

Founder-First Mindset

We think like co-founders. Your success metrics are our success metrics.

Results-Oriented

Every strategy is tied to measurable outcomes. We track, iterate, and optimize continuously.

"IDC didn't just deliver a campaign—they became part of our journey. Their strategic thinking and hands-on approach transformed how we connect with our customers."
Founder Beans of Nirvana

Let's Talk

Ready to build something meaningful?

Whether you're a café looking to increase footfall, a startup seeking growth strategy, or an enterprise ready to scale—we'd love to hear your story.

hello@idconsultancy.in
India